Upscaling Systems•
●   FOR B2B FOUNDERS & SALES LEADERS

Your sales team
should be selling.
Not researching.

We build GTM systems that help your team find better-fit accounts, spot relevant buying signals, and focus on opportunities that turn into pipeline and revenue.

See a workflow ↓
A closer look at your process. A clearer way forward.
● YOUR GTM, CONNECTED WORKFLOW PREVIEW
⌁
BUYING SIGNAL DETECTEDA better moment to reach out.
✓
✳
THE GTM ENGINEResearch. Qualify. Prioritize.
✦
◎ICP matchQualified
♧Decision-makerIdentified
↗Next stepReady to act
✓
A sales-ready opportunityDelivered where your team already works.
↗
● Less busywork. More meaningful conversations.
Illustrative workflow · Outputs depend on project scope.
4+

Years in B2B GTM & outbound

700+

B2B meetings booked

10+

B2B businesses worked with

Built on real outbound experience.
Designed for how your team sells.

YOUR STACK. WORKING BETTER TOGETHER.
Clayapollo.ioApifyHubSpotn8nMakeZapierInstantlySmartleadHeyReachClaudeChatGPT
Built around your existing tools. Tool names indicate experience, not official partnerships.
THE BOTTLENECK

Plenty of accounts.
Too much in the way.

Your reps shouldn’t spend hours piecing together websites, LinkedIn, company news, and CRM records before they can start a conversation.

Good opportunities get buried. Important changes go unnoticed. And selling time becomes research time.

01

Research eats into selling time

Hours spent understanding whether an account is worth pursuing.

02

Data doesn’t equal direction

Thousands of prospects. No clear reason to prioritize one over another.

03

Context is scattered everywhere

Company data, contacts, and signals live in disconnected tools.

04

Busywork keeps coming back

Enrichment, qualification, and updates pull reps away from prospects.

WHAT WE BUILD

Less manual work.
More forward motion.

One clearly defined sales problem.
A workflow built around your process.

⌕
01 / RESEARCH

Know your accounts.
Without the tab overload.

Bring useful company information, key contacts, and business context into one place. Help your reps evaluate an account without starting from scratch.

Less research. More conversations. ↗
⌁
02 / SIGNALS

Find the reason.
Reach out at the right time.

Monitor relevant hiring, expansion, funding, leadership changes, and new initiatives. Surface useful buying context at your target accounts.

A better reason to reach out. ↗
≋
03 / PRIORITIZATION

Give your best-fit
accounts the attention.

Combine your ICP, company information, and relevant signals to help your team decide which opportunities deserve their time.

Clearer priorities. Better focus. ↗

Also available: CRM enrichment & cleanup · Contact identification · Lead routing · GTM tool integrations

FROM SIGNAL TO SALES CONVERSATION

See what a connected
GTM workflow looks like.

One relevant change. A clear path to action.

Illustrative example. Actual sources, capabilities, and outputs depend on the agreed project scope.
HOW WE WORK

One clear problem.
A working system.

01

Find the friction

Review your process, tools, and data. Identify one problem worth solving and whether automation is the right approach.

02

Map the workflow

Agree on sources, integrations, deliverables, human input, and success criteria before development begins.

03

Build & test

Connect the system and test accuracy, reliability, and outputs against the agreed requirements.

04

Hand it over

Receive your implementation, documentation, and handover. Ongoing monitoring or maintenance can be arranged separately.

EXPERIENCE BEHIND THE SYSTEMS

Built by someone
who’s done the outbound.

I’ve spent over four years building and managing B2B outbound systems from scratch, including campaigns for more than 10 B2B businesses through a marketing agency.

From account research and lead sourcing to execution, automation, and performance tracking, I’ve managed the process end to end, helping book over 700 B2B meetings.

Today, I use that experience to help B2B companies reduce repetitive work, identify better opportunities, and give their teams more time to grow pipeline.

✓

A system built to deliver what we agree on.

We define the scope, deliverables, and success criteria before we begin. If the workflow doesn’t meet those requirements, issues within the original scope are corrected at no additional cost during the agreed acceptance period.

Covers agreed functionality and deliverables. Specific meetings, deals, or revenue are not guaranteed.
A LITTLE MORE CLARITY

Good questions.
Clear answers.

Every project starts with a conversation.

● YOUR NEXT CHAPTER OF GTM

Give your team more
time to move the needle.

Let’s look at what’s slowing your team down — and how better research, prioritization, and automation can help your reps focus on opportunities worth pursuing.

Review your process. Find the friction. Explore what’s possible.
LET’S UNDERSTAND YOUR GTM

Start with the friction.

Prepare a brief to share with your consultant when arranging your strategy call.

No details are sent or stored. This prepares your brief; it does not book a meeting.